Billabong Hosts Design For Humanity, Benefits Surfrider

June 10, 2008

Irvine -- Electro-pop superstars MGMT performed live at the 2nd Annual Design For Humanity event that took place June 4, 2008 at Hollywood hotspot Avalon/Spider Club. Design for Humanity, Billabong’s charitable division, benefitted The Surfrider Foundation, an organization which strives to preserve our World’s oceans and beaches. 100% of ticket sale proceeds will go the The Surfrider Foundation.

Billabong’s 2nd Annual Design for Humanity event was an unforgettable night of art, fashion and music, which included a spectacular runway fashion show featuring one-of-a-kind celebrity designs, a photography and art exhibit and auction, a special live performance by MGMT, sounds by DJ Steve Aoki, and much more.

“This event is a labor of love for our Brand,” says Candy Harris, Women’s Brand Director at Billabong. “It's an opportunity for us to celebrate fashion, music and art all the while giving back to an organization that preserves our way of life.”

“This is an incredible melding of music, art, fashion and social responsibility,” says Surfrider Foundation CEO, Jim Moriarty. “We are honored to be named as beneficiaries for this year’s Billabong Design for Humanity event”

Design for Humanity featured a full-scale runway show, where Billabong fashion and swimsuit pieces were showcased on the catwalk, with one-of-a-kind collaborations from celebrities like Amber Valetta and Joy Bryant and designers Nicky Hilton and Charlotte Ronson. Pieces from this rare collection were auctioned off on eBay, with all proceeds going directly to the charity.

Billabong’s collaborations with LA industry icons Lisa Kline and Jenny Han, who created signature limited edition swimsuits for Cruise 2009, were also featured in the show. These pieces will be available at retailers nationwide. In addition to the celebrity and designer collections, exclusive t-shirts for Urban Outfitters designed by cultural icon Cory Kennedy were available with proceeds from all collections benefitting The Surfrider Foundation.

Before the fashion show began, guests headed to the Avalon’s Spider Club, for the art exhibit and auction that featured works by well-known industry artists, like Wolfgang Bloch and Chris Jordan, as well as world-renowned surf photographers. Each piece will be auctioned off on eBay with bidding that began the evening of the event. Three limited-edition posters were also available for sale at the event and online.

After the fashion show, the party began with a rock concert by music sensations and fan-favorites MGMT, and DJ sounds by Steve Aoki, one of LA and NY’s hottest and most in-demand DJ’s. MGMT has quickly climbed the charts and is one of the most unique and celebrated sounds on the indie music scene today.

FUEL TV was on hand to tape the event in its entirety for a show that will air exclusively on FUEL TV that is scheduled to air on August 11 at 8:00pm ET/PT and will re-air several more times the following month.

http://www.surfrider.org/
http://www.billabong.com/
http://www.designforhumanity.com/

From-http://www.globalsurfnews.com/news.asp?Id_news=34637